Jackie McAtee – International Marketing Perspective

Jackie has worked in Canada, New Zealand, Australia and the Middle East with leading international brands such as Sheraton, Four Seasons and Jumeirah throughout her career. Jackie was recognised as the Marketing Person of the Year in 2007 from Jumeirah Hotels & Resorts and winner of the Innovation Award from Dubai Holding in 2008. In 2009 Jackie worked alongside the world’s leading design and innovation company, IDEO, to develop a global hotel brand.

Position your brand

 The hidden, but influential world of brand marketing is all about positioning. Who do you align with, what does your company stand for and who are you willing to work with. A recently uploaded TED TALK (www.ted.com) highlights the necessary alignment of your brand with where you position it, even your personal brand.

Enjoy this 19 minute thought provoking clip from Murgon Spurlock, producer of Super Size Me. His latest film, The Greatest Movie Ever Sold, dives into the mysterious world of brand sponsorship, a major influence on how pop culture is developed and shared. Almost totally sponsored itself, the film was the first to be sold at Sundance 2011, and, it’s said, made a profit before it even opened. The film debuts in US theaters on April 22, 2011.

http://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold.html

Jackie McAtee is a brand marketing and communications professional with extensive experience in Australia, New Zealand, Canada and the Middle East.

LinkedIn:  http://ca.linkedin.com/in/jackiemcatee
Email: Jackie.mcatee@yahoo.com